OP Retail | To know everything about every store
OP Retail | To know everything about every store


Marketing effectiveness measurement

Unleash the potential of our marketing effectiveness measurement solution, harnessing the power of people counting analytics to understand the target audience profile and customer engagement with marketing advertisements.

Solution details

opretail-Gender & age group detection

Gender & age group detection

Utilize cutting-edge AI algorithms embedded in people counters to accurately determine the gender and age of visitors. Gain a deeper understanding of content engagement at shelves or TV screens.

opretail-Evaluate marketing campaign engagement

Evaluate marketing campaign engagement

By leveraging dwell duration data from customers in front of advertisement boards, gain crucial insights into campaign effectiveness. Conduct A/B testing to optimize campaign strategies and tailor your approach for maximum impact.

Explore more

Discover more about our products! Explore further details in the following sections.



OP's solution is mainly aimed at retail stores, large commercial complexes, events, exhibitions, art galleries, museums and other public spaces.

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Our people counting devices and software offer accurate measurement of footfalls, dwell time, heatmap, demographics, and more.

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We continuously contemplate the valuable insights and benefits that the people counting system can deliver across various scenarios.

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For further details about our solutions or products, please provide your business information or initiate a live chat with us.

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