SKECHERS: Higher management efficiency, better customer experience
Background
Skechers is an American lifestyle and performance footwear brand, Headquartered in Manhattan Beach, California, the brand was founded in 1992 and is now the third largest athletic footwear brand in the United States. There are 4,057 company-and third-party-owned retail stores worldwide. Their product reaches consumers through their strong wholesale footprint, from department to athletic and exclusive stores.
Demands & Requirement
Since Skechers' business is all over the world, to understand customers behaviors well in different markets will help them maintain a leading position in case of market changing. This means that the headquarters needs to formulate localized market operation strategies based on retail store information in different regions, so an efficient acquisition of store real-time data and analysis becomes an urgent needs for their different national branches.
Solutions
With the help of OP Retail accurate People Counting System, Skechers has updated their marketing research way from traditional research methods to a visual operation method. With PC8-accurate people counter installed in their stores, they can not only see how many customers walk in their store ,but also can exclude employees counts in case of some invalid passenger flow. In addition, they can also see the customers' age & gender distribution, analysis their customers portraits & behaviors to enchance customers serving standard, timely make adjustment of product display according to market changes.
Value
● Multi-dimensional analysis of the relationship between passenger flow, store location and sales performance by comparing customers visiting number of each store.
● Reduce the time and labor cost of visual data analysis.
● Better understand their customers shopping behaviors, provide precise services to target customers to achieve store performances.
