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Unilever: Limited shelf space to reach unlimited consumers

Unilever: Limited shelf space to reach unlimited consumers


Founded in 1929 by the Lever brothers and Margarine Unie, with headquarters in Rotterdam, Netherlands and London, UK, Unilever is one of Global Fortune 500 companies and one of the largest consumer goods companies in the world. Unilever currently owned more than 1,000 independent brands. Every day, at least 2.5 billion people in the world use the products they produce and sell.

Demands & Requirement

Unilever has been seeking new opportunities for digital and intelligent transformation. It is vital for every supermarket to have a clear understanding of product information on shelf and information about competitors. A location with more people passing by and high dwell rates can reach more consumers and generate more sales.The headquarters of Unilever aims to achieve the best commodity displays effect based on the objective data.


Unilever using heatmap system to generate a diagram of heatmap. The heatmap is formed by the number of dwell customers and the dwell duration, which to confirm the displaying positions and combinations of the commodity on the shelves. To form a visual effect diagram of the shelf displaying to help Unilever choose the best location of the store, while optimizing the limited shelf space.


It can obtain accurate "customer flow data" and the "dwell rate ( in front of shelves )" in hypermarket, optimize Unilever's product displaying and improve its sales performance.