Tesla: Tesla, World-renowned electric vehicle brand
Background
Tesla,Inc. is a world famous electric vehicle and clean energy company.
Tesla designs and manufactures electric cars, battery energy storage from home to grid-scale, solar panels and solar roof tiles, and related products and services.
Demands & Requirement
Even though the brand is well-known, but it is not easy to occupy the market from the traditional auto manufacturers due to the fierce competition in the auto market. As you know, Tesla has more than 100 stores in China, the rent of each store is different, which brings different customer groups and customer flow. How to analyze these data to help business decision-making is a problem that the company has always been considering.
Solutions
After the project Communicating and docking, OP Retail helped to install the people counter device at the entrance & exit of Tesla stores , so that the headquarters can analyze the real-time customer flow of each store, summarize the customer flow data, and use it to analyze the conversion rate of each store and sales, in order to make more accurate operation adjustments and focus on improvement for poorly performing stores.
Value
OP Retail people counting solution helps the enterprise to record the customer flow data, analyze the conversion status of each store and salesperson, which makes up an important link in their entire decision-making data system, let them more accurately assess the situation of each store and personnel.
